Direct Creative

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A self-mailer works best when your audience is familiar with your company or your product category. The more you have to explain or the more credibility you have to build, the more likely a direct mail package will get a better response.

Your customers live busy lives. They’re stressed and tired. And they don’t want to put any more effort into making a decision about your product or service than they have to. If they can put it off, they will. And that means a lost opportunity for them and a lost sale for you.

Once you find someone you can work with, be sure to develop and maintain a good long-term relationship. True professionals are almost always busy and in-demand, so they don't have to put up with unprofessional behavior on your part.

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