Direct Impact Inc

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Founded in 1995, Direct Impact is a full-service marketing firm that helps companies sell more products profitably. We understand the multi-channel marketing and sales requirements in the B2B space and have experience building effective lead generation and nurture marketing programs that result in productive selling opportunities. We also build programs that help support and strengthen a company’s core positioning and brand.

If you sell your products through distribution, we can help you generate demand among end users to drive sales through your distributor/dealer partners. With distributors typically carrying multiple competing brands, we believe it is up to the manufacturer to create brand preference, either through specifications or by convincing end users to ask for a product by name. After all, you can’t blame distributors for poor sales if no one is asking for your products.

If your products are used in the construction and/or renovation of buildings, you'll find an experienced, qualified marketing partner in Direct Impact. We've worked with a wide range of building product manufacturers, so we understand the specification (and substitution) process and the relationships between architects, specifiers, engineers, contractors/design-build firms and owners. And we know how to reach and communicate effectively with each of these audiences.

When it comes to the traditional marketing pieces and activities that generate awareness and build a company’s brand, our experience is extensive. From logo development, to literature, websites, advertising, public relations and much more, we can use our creative expertise to establish credibility for your company and brand, strengthen your core positioning and communicate your value propositions to your customer and prospect groups.

Direct Impact was founded in 1995 as a direct marketing firm. Since that time, we have developed an expertise and focus on business-to-business/industrial marketing and expanded our service offering to include virtually any marketing-related activity a B2B company could need, both traditional and digital.

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