Direct Response

Description

Direct Response Technologies, Inc. (originally named Advertising Concepts, Inc.) was formed in 1994 and in September 2002 we changed our name to Direct Response Technologies, Inc. because of our evolving company focus on direct response marketing and technology solutions. Direct Response Technologies, Inc. was sold to Digital River (NASDAQ DRIV) in January 2006.We provide technology infrastructure to: firms seeking affiliate reporting and tracking tools (DirectTrack); firms seeking to track search engine pay per click advertisements and bid management (KeywordMax); and suppressing list technology (DNEList).Direct Response Technologies, Inc. is industry leader in media services and technology solutions for the direct marketing industry. We help clients: Reach Consumers, Track Affiliates, Maximize Keywords, Generate Leads, Provide Incentives, Reward Actions and Make Sales. We Exceed the Needs of the Direct Marketing Industry.

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