Domain Name International

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Appraising a Domain No one can give you a definitive price that a domain is worth. As with most any merchandise, I domain is worth whatever someone is willing to pay for it. Domain Name International offers an Appraisal Service for a fee of $20US per domain , which will give a range of prices for which a domain could feasibly be sold. This service evaluates the domain for a series of variables that contribute to a domains worth. You also get a certified stamp of appraised value on your free webpage, so potential buyers know that the domain has been evaluated at that price. If you are interested in a domain appraisal, please email us at appraisals@domainnameintl.com . Listed below is an explanation of these variables, which should help you determine the domain's relative value, should you wish to assess it on your own: Commercial Marketability: Probably the most difficult variable to assess is the commercial marketability of the domain's subject matter. Essentially, you have to assess the potential profit and the demand for the subject matter of the domain. As an example, names related to big business and ecommerce would be potentially more profitable that those related to door hinges or something obscure such as that. Also falling into this category are general terms that have high trademark potential, such as Jeff Bezos' popular "amazon.com". The name itself does not fall into a big business type category, but marketed as a memorable trademark, and it works just as well, and assures name recognition. Number of Characters: The shorter the name, the better. Shorter names offer a lot more value to a company, simply because they are easy to remember and harder to get confused with other domains. Even a domain related to the most demanding subject matter will be greatly weakened if the name is too long. Number of Words: Likewise, the fewer distinct words or acronyms, the less confusing, more memorable, and therefore more valuable the domain will be. Readability: In a similar argument, the readability of a domain is important to a domain's worth. A good example is relating this to personalized license plates. Think about it: you have only a 7-8 characters to come up with something cool, so you truncate words, get rid of vowels, replace words with numbers, etc. All in all, it makes for a cute license plate, but not necessarily for a valuable domain name, even if the number of characters is small. Every alteration made is a potential point of confusion where the public will forget the domain, or worse yet, confuse it with a competitor. The harder the domain is to read, the less valuable it is. Uniqueness: Related to readability, the originality of a domain is an important consideration with regards to how easy it could be copied without purchasing the domain in question. Consider "bank37.com": Good commercial product, 6 characters, easy to read... but why would someone pay top dollar for this domain if they can simply go to Network Solutions and register "bank38.com" or "bank39.com".

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