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Technical Articles Technical articles published in business-to-business magazines establish a company as an "Industry Leader", a product or technology as "the Most Advanced", and the service as the "Most Complete." They are more effective when addressing engineers and specificiers than most full page 4 color ads, because the reader gets something of value. The reader increases his knowledge and develops a greater awareness of the company, product, technology, or service. For additional information on this credibility building tool, check on the Contact page. Brochures/Data Sheets What is sent when a customer or prospect wants more information on a promoted product? A catalog the size of the Manhattan telephone directory or a targeted data sheet and brochure designed to cross sell? For information on how to answer requests for information effectively and save money in the process, check

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