Dynamic Logic, Inc.

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Description

Dynamic Logic, A Millward Brown Company, is a leading marketing research company with expertise in measuring advertising and marketing effectiveness. Our products and services provide the knowledge to improve advertising performance during each stage of the advertising cycle. CrossMedia Research™ focuses on evaluating the synergies of different media channels and understanding which media combination is most cost effective. AdIndex® uses patent-pending technology to measure the impact of online advertising using traditional brand metrics. MarketNorms®, a syndicated database, is a benchmarking and planning tool. DigitalLink™ is an online copy-testing solution that provides diagnostic and evaluative insight into which creative performs best before the campaign goes live.Dynamic Logic's clients include advertisers, agencies and publishers including Clorox, GlaxoSmithKline, General Motors, Philips, Ogilvy & Mather, OMD/Tribal DDB, J. Walter Thompson, Starcom MediaVest, AOL, ESPN, iVillage, MSN, and Yahoo! among others.Dynamic Logic was founded in 1999 by Nick Nyhan, President, Dynamic Logic, and Ronit Aviv, CTO. In June 2005, Dynamic Logic became a subsidiary of Millward Brown, a global leader and recognized authority in advertising, media, marketing communications and brand equity research. Together, Dynamic Logic and Millward Brown will combine their interactive products and services to create a comprehensive product suite that helps marketers and advertisers as they expand their integrated marketing programs. Dynamic Logic is headquartered in New York City with offices in San Francisco, Los Angeles, Chicago and London.

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