EI Toro Interactive

Website Links

Description

With the cost of PPC and other online media rising (nearly doubling last year), companies need to find affordable and effective ways to maximize their ROI. The science of usability is rapidly rising to meet that challenge. In some instances, organizations are experiencing greater returns from tweaks suggested by usability testing than they are from entire banner ad campaigns. One well-known eCommercesite changed the color of their “checkout” button from blue to red and consequently experienced a double-digit increase in sales. A national pet store chain moved their “hacker safe” logo from the bottom to the top of the page and increased sales by 9%. Another eCommerce conglomerate implemented personalization on their site and thereby increased conversion rates by 16%. Every site is unique. A successful design change on one page could spell disaster on another. We have the tools, expertise, and experience with Fortune 500 companies to uncover the winning solution for your site. Think of it like this: Above all else, the most important design consideration is your customer; what’s the point of a beautiful site if users find it to be counterintuitive? Let us work hard so your customers don’t have to. If your website is your house, then your Information Architecture is your floor plan. Its purpose is to provide the optimal intuitive experience for your end user. IA can be the blueprint for your site or it can be implemented later to enhance usability at any time. At El Toro Interactive, we have the resources to develop and implement tools such as Content Management Systems (CMS), site maps, and templates to organize the information you need to convey.

Products & services

Similar companies nearby