EMM Group

Description

Tim brings over 25 years of sales and marketing experience in professional services and technology companies. Tim has launched technology and professional service brands including Gemini Consulting, Cap Gemini, and McGuireWoods. A strategic business developer, Tim has worked with Standard & Poor’s, AT&T, Sabre, Columbia Chemical, PolyOne Corporation, and others on designing and implementing organic growth initiatives.

Our client was a provider of industrial automation products and solutions for manufacturers. They were preparing to deploy an innovative, real-time operational intelligence software that could predict machine maintenance and repairs. Since our client historically sold products and consulting services, they were unfamiliar with software pricing models. They asked EMM Group for guidance.

Our clients rely on us to help them because of our unparalleled expertise in designing and implementing marketing excellence initiatives that achieve lasting change and value. Our track record spans B2B, B2C and B2B2C organizations, and we have successfully implemented programs on five continents. We provide usable, practical solutions that leverage marketing best practices developed over a decade. We understand that marketing excellence requires a change in mindset of how marketing operates and is perceived, and we are experts in facilitating that change.

Conventional wisdom dictates that for an organization to become customer-centric, all functions must make meeting customer needs their priority. This is often too simplistic and simply not practical. Each function has its own priorities and goals that are often in conflict with other functions. Manufacturing is charged with production and cost goals, sales has to meet its numbers, product management is trying to meet P&L goals, and marketing is trying to meet customer needs. These goals don’t often line up.

With 25 years of experience in finance, accounting and administration in industries ranging from banking to neon sign design, Betsy’s holistic business approach has been successful in both the corporate and entrepreneurial worlds. She is well versed in risk management, finance and accounting, compliance, and personnel systems.

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