Eastwestcoms

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East West Communications is a full-service consultancy specializing in government communications solutions and in particular the branding of nations. Our main base of operations is Washington, which in today's world is where most decisions are made that affect the lives of people and nations around the world. We were established to serve the communication needs of government, especially in Washington, and our primary clients are governments and their embassies in Washington. Every nation seeks to improve its position in the world, both in prestige and clout as well as in the global competition for investment, trade and tourism. A key strategy in achieving this objective is for a nation to recognize and manage its brand value, that is to identify its main assets, from location and business-friendliness to culture and tourism, and then project those internationally under a brand that embraces these positive elements and helps propel the nation into its desired global niche. This is what East West helps governments achieve, typically starting with their Washington embassies, which themselves need to be part of the nation brand and indeed can lead the branding process. We have worked with dozens of governments around the world to help them shape their communications strategies and messages for the all-important Washington audience.

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