Eastwood Insurance

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In the fall of 1978, Curt Strohacker started a new business to serve a new market: the auto restoration and customization hobby. During high school, Curt worked in a service station, bought and sold innumerable vehicles, and learned some valuable lessons about restoration. When the auto restoration market took off in the 1970s, Curt realized that the right tools and techniques could help thousands of other restorers save time and money.The first Eastwood catalog featured eight black and white pages of metal finishing equipment. By the early 1980s, the continued success took the catalog mailing operation into a professional list house. It reached 5,000 names by 1981 and kept growing. In addition to catalog marketing, Eastwood sold its products directly at selected car shows.In August 1983, both the Mercedes and BMW car club magazines unexpectedly endorsed an Eastwood car wash brush. Sales multiplied and so did the staff, which soon doubled. The development of the Eastwood spotweld gun proved even more fortunate. This tool duplicates industrial spotwelds (found on virtually every metal-bodied car), and does so for under $60.00. Commercial spotwelders typically start at $300 and up.

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