Description
EdgeDweller companies thrive. Step-by-step, their counter-intuitive vision evolves through a logical non-disruptive path from ?what is? to ?what is next?. More prevalent decades ago when 1st generation CEO?s like Walt Disney, Ted Turner, and Henry Ford were in charge; EdgeDweller companies like Interface, Apple and IBM have a promising and exciting vision of the future and they create it. EarthDweller companies survive. They are more focused on protecting ?what is? than in creating ?what?s next?. Companies like Delta and AT&T spend a large percentage of resources on logical, predictable improvements like streamlining process, systemizing communications, creating pathways to higher volume and lower costs. They are focused on doing what they do better than anyone else - well - on earth. Interestingly enough, EarthDweller companies are often in the best position operationally to succeed with EdgeDweller thinking. EdgeDweller is Evolutionary Thinking for Business. EdgeDweller demystifies innovation and the creation of game-changing ideas for business. It spells out the formula behind the myth. It goes way beyond today?s thinking - the ?Why? and ?What? of innovation - straight to the heart of ?How?. EdgeDweller offers tested, repeatable methods to build solid innovation for business serious about success. Whether your goal is to expand or recapture your position as a leader in innovation, to grow beyond a history of incremental gains in the market place, or to kick off new...