Electrolux Corp

Electrolux Corp

  • 1305 Wabash Ave Ste K
  • Springfield, Illinois
  • 62704-4976

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Description

In 1997, the KBM Group – originally named KnowledgeBase Marketing – was created by the merger of three diverse direct marketing companies: I Rent America, Dynamic Marketing and Customer Management Services. In the years since, we have steadily deepened our resources in direct and digital marketing, analytics and consulting through a series of strategic mergers and acquisitions with leading firms: -Fortelligent, an advanced analytics and diversified business intelligence firm, in 2005; -DATACORE Marketing, experts in applying data driven intelligence to one-to-one marketing, in 2007. In 2008, the global data practice of our parent company, Wunderman, became part of our business. Each of these business groups brought a rich legacy of expertise in a direct marketing discipline: global marketing, analytics, database marketing, program management, list processing and data compilation and optimization. All brought deep expertise in strategic consulting.

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