Emerge Medical

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A new medical device company has emerged with the goal of targeting the $2 billion orthopedic trauma market with the industry‘s first line of high-quality generic implants and instruments. John Marotta, CEO of Emerge Medical (Denver) told Medical Device Daily that as a former manager at Synthes (Philadelphia), he listened to his customers and was inspired by their need for generic devices. "They‘re ready for the orthopedic industry to be commoditized . . .

New Development and Supply Chain Model May Save Hospitals up to 50 Percent DENVER, April 4, 2011 /PRNewswire/ -- Recognizing a significant need to improve efficiency and provide cost-savings throughout the medical device industry, Emerge Medical today announced that it is initially targeting the $2 billion orthopedic trauma market with the industry?s first-ever line of high-quality generic implants and instruments. "Hospitals are increasingly pressured to cut costs while continuing to deliver quality medical care.

I was at a conference in Chicago a couple of months ago attended by a lot of “money” people—investment bankers, venture capitalists, companies looking for investors, and folks wanting to invest for their clients. Inevitably, the issue of reimbursement, average selling prices for devices, and how to get paid arose. More than one of the speakers reported on the fact that the largest component of a medical device is not research and development, not manufacturing costs, but “SG&A” (selling, general, and administrative expenses).

Emerge never compromises on quality. We employ strict quality guidelines to ensure that all of our products are manufactured to the highest of standards. All of our products are manufactured in the United States at ISO 13485 facilities and meet FDA regulatory requirements.

We strive to deliver products of the highest quality at fair prices. We manufacture all of our devices in the U.S. and employ stringent quality criteria to ensure that all products shipped meet our high quality standards. Our fair prices are possible by eliminating much of the unnecessary cost in the system. We eliminate much of the Selling, General and Administrative costs traditionally associated with the medical device industry.

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