Encompass Communications

Description

A proven promotional Calling Card Program designed with BP in mind that would be a great way to help “make this right.” Calling Card Reward Programs Consumers enjoy promotions that reward loyalty, and this inexpensive, customizable Encompass Communications Calling Card Reward Program is the ideal incentive to reward loyal consumers and encourage them to buy more and to become repeat customers. The program offers a FREE Calling Card to consumers who purchase gasoline. It encourages customers to choose your brand, fill up at your pumps, and enter your stores to redeem their Calling Card rewards and to make additional purchases. They are easy to set up and implement and can be tailored to fit your company’s brand standards, promotions or market conditions. The cards can be integrated into your marketing mix or serve as a stand alone promotion. A custom branded voice prompt message that the customer hears when using the card can be added for additional impact. The programs can also be enhanced with card-based features that incorporate entertainment, loyalty incentives, contests and sweepstakes, and other customer reward experiences that can provide opportunities for a wide range of marketing options, consumer profiling and data capture. - - - - - - The Market The Encompass Communications Calling Card Programs will appeal to Hispanics and others who maintain close ties to family and friends in foreign countries. Hispanics are the nations largest consumers of long distance calling cards, placing over 20 million pre-paid phone calls every day with calling cards they purchase from gas stations and convenience stores they frequent. America’s 46 Million Hispanics represent over 15% of our nation’s population. They have a median personal income of nearly $22,861, and represent a total annual buying power of $1,051,606,000,000. Like everyone else, Hispanics need gasoline and have a choice of where to buy it. With an Encompass Calling Card program in place, the chances are greater that they will buy it at your pumps – instead of at your competitors’. And when they are done pumping gas, they are very likely to come inside for additional purchases. Historically, increases in sales more than pay for the cost of the promotion. The promotion is popular among consumers and data shows these programs help develop repeat customers. - - - - - - Case Study CITGO Petroleum Corporation CITGO implemented an Encompass Communications Calling Card Program under the brand name “Pump and Call” for participating CITGO retailers that generated over 18 million phone calls to over 150 countries world wide. CITGO retailers experienced significant increases in traffic and sales. Additionally, reports showed that over 20% of the cards were used in other parts of the country, indicating that travelers were spreading brand awareness well beyond the markets where purchases were made. Overall, the promotion increased consumer loyalty, heightened brand awareness and encouraged repeat customers. We invite you to learn more about Encompass Communications Promotional Calling Card Programs by contacting: Wayne Gandy Encompass Program Director 903-247-4881 wgandy@ecllc.com

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