Esotec, LTD

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by Katie Cahill Walking into the Esotec Limited warehouse on Route 212 in Saugerties is like entering beverage heaven. Boxes upon boxes of fancifully flavored sodas and sparkling waters are stacked high to the ceiling, waiting to be consumed thirsty customers. It's a Willy Wonka-esque situation waiting to be taken advantage of - and you've got the golden ticket. If you've been an Ulster County resident for any reasonable amount of time, surely you've heard Esotec's get-it-stuck-in-your-head slogan: "Your thirst comes first: Resistance is futile" on the radio at least once, or you've watched the bright red delivery van unload in front of your favorite local eatery. That might be what you remember as you chug down a lightly flavored Glaceau Smart Water, but what owner Tom Bover really wants people to be aware of is the meaning of Esotec. The company name, Esotec, stems from the word "esoteric," which, according to the Merriam Webster dictionary, means: "designed for or understood by the specially initiated alone" and "of special, rare or unusual interest," which is exactly how Bover felt about his company. "The name seems kind of nondescript, but really it means 'special,' 'exotic,'" Bover explained. Bover established Esotec in 1984, but not as a beverage distributor; originally Esotec sold "high- Esotec Limited owner Tom Bover (right) and his son Jason ready a load of SmartWater for delivery.[ Beth Blis ]

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