Eternal Ascent

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To gauge the Funeral Industries acceptance of this approach we exhibited our product at the 2003 Florida Funeral Directors Association's Annual Convention in Orlando. The response was very encouraging. Many of them expressed interest in promoting our service to the families that they serve, but they were not necessarily interested in performing the Releases themselves. We realized that we needed to be able to provide adequate support for those Funeral Professionals that did not want to actually perform the Releases. We determined that by Franchising our concept we could make our unique and beautiful service available to more families on an even greater scale. Our challenge was to create a Franchise Opportunity that would allow a hardworking Entrepreneur to build a substantial business by marketing our service directly to the public within their "territory", work on a referral basis with the Funeral Professionals in their territory that don't want to perform the Releases themselves and support the ones that do. In early October, 2003 we completed the compilation of all of the disclosure documents that the Federal Trade Commission requires to be included in the Uniform Franchise Offering Circular (UFOC). Once we were in full compliance with the FTC's Franchise Rule we began marketing the Franchise Opportunity on a limited basis in the State of Florida.

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