Executive Printing

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Founded in 1987 by industry veteran Gary Dieckman, Executive Printing & Direct Mail, Inc. is one of the leading, full service printing firms in the New York metropolitan area, providing unsurpassed service and uncompromising product quality for a wide range of clients and budgets.

Your very best brand advocates are sitting in the cubicles right outside your door. They know what makes your company great, and they most likely have social media networks that extend far beyond your marketing’s reach. Hearing positive things about a business from an employee conveys that your company is trustworthy, so if you aren’t giving your employees the tools they need to be brand advocates, you should start immediately.

1. Keep track of your customers. What item or service did they purchase the last time they interacted with your business? Were they seeking out your business because of a special event? Track as many details as possible (without being creepy) so that you have good information to draw from.

Think of your logo as the first thing that greets a potential customer. It’s supposed to encompass your brand and plays a huge role in whether or not people feel an instant connection to your business. If your logo looks almost exactly the same as your competition’s, you’ve lost your first shot at standing out. Think about it. When most people (of the non-sommelier variety) are shopping for wine, what’s the deciding factor? The label. Your logo functions in the exact same way. It gives customers something to judge your company on before they really know what you’re capable of.

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