Exit Row Productions Inc.

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A few months ago we gave 3 ways you can use video to help market, promote and inform your customers about your company. In this month’s newsletter, we’ll talk about 3 more. 1) Website FAQ Do you get the same questions from customers? Do you have a FAQ (Frequently Asked Questions) page on your website that gives answers to those questions? Think how much time and energy you could save if you pointed them to your website for questions. Think how personal it would be if you or one of your employees answered those questions personally on a video? Not many websites take advantage of this simple yet effective strategy. You could create graphics that demonstrate what you are talking about or it could be as simple as someone sitting at a table answering questions. Both can work and are each effective. Having a video FAQ would allow you to answer the question as well as let them see you interact on camera, which builds trust. No longer does your website seem cold and impersonal with mostly text on it but having a video will bridge the gap between the website visitor and your company. This video FAQ was done using more graphics rather than having the owner be on camera. There are a multiple of ways to do video FAQ for your website. Example: 2) Training Videos How many times have you told someone to refer back to the owners manual? Some companies heavily rely on these manuals for training internally or for explaining their product. Or, how many new employees do you have to personally spend time with? What if you could boil most of your training down to a video for someone to watch? They could then fill out a survey to make sure they understand. Then you can review the material with them to make sure they understand. This could be internal or external training videos but most companies have some type of training for: new hires, safety, HR, procedural, policy, etc. In May, Exit Row Productions was hired to go to Texas and film a training series for some industrial machinery. The task of the project was putting the training manual into video format so people wouldn’t have to dig through the manual. For years, people would not be able to find the answers in the manual and would call the company for basic questions. This video drastically cut down on those simple customer calls. This video training also helped with the sales department because the video was also put on the companies website so potential customers could see how it worked and how it would benefit the customer to buy such a big piece of equipment. Training doesn’t have to be limited to external customer training. Employee training is an important part of bringing a new employee up to speed or giving new skills to a current employee. Do you want to take the time to train every single time it’s needed or create a training video one time that can be used for years to come? Imagine how much time, productivity and money you will save by doing this! Here is a video we did for a local chiropractor a few years ago. He wanted to train or inform potential clients about what he does and how his unique brand of chiropractic can help people.

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