Expertviewpoint

Description

side, the ExpertViewpoint™ system provides an ideal way to deliver substantive and educative content to physicians and other care professionals, particularly in keeping with the PhRMA marketing guidelines effective July 1, 2002. On the side, the ExpertViewpoint system can contribute to a fully integrated marketing effort on behalf of product teams and other services within pharmaceutical companies. To date, product groups at a dozen major pharmaceutical companies have been multi-year sponsors of online programs that use the ExpertViewpoint system. Why Questions and Answers in Health Care? Health care is fundamentally information-based. The caregivers are experts, and clinical learning and decision-making entail complex information exchanges among experts, and between patients and experts. Relationship to the expert is central, and the personalization of that relationship is ideal. In fact, the ability to ask questions of experts and to receive answers is the basis of all medical education and clinical care. Significant Advantages over Chat, E-mail, and Bulletin Board Systems (BBS) The ExpertViewpoint system allows pharmaceutical companies, their agencies, and medical societies to leverage thought leaders in a variety of online settings. Pharma companies are reluctant to underwrite bulletin board type Q&A because of the lack of control over postings. Chat imposes schedule constraints. The ExpertViewpoint system is designed to solve those problems and comply with FDA regulations on Industry-Supported Scientific and Educational Activities. The chart below highlights the various advanced features unique to the ExpertViewpoint system.

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