FH&K

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Description

Client Challenge: Oshkosh Designs, a manufacturer of flooring inlays, wanted to reposition itself from a product-driven commodity supplier to a specialty manufacturer and high-end designer of artistic and emotionally appealing collections. How We Delivered: After researching consumer insights and defining the target audience, we created a new logo, tagline, and overall image, which were incorporated into a new product design manual, and integrated awareness-building programs designed to shift perceptions about Oshkosh Designs.

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