Factory 360

Factory 360

  • 29 W 17th St Fl 2
  • New York, New York
  • 10011-5508

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Description

Situation Kraft wanted to celebrate Hispanic Heritage Month by giving consumers the opportunity to reconnect with their heritage. Since we can’t send everyone back home to visit their loved ones, a program was developed to provide consumers with the opportunity to talk to their loved ones via free calling cards. Assignment Program Description Taking place during Hispanic Heritage month the Kraft Street Teams visited a total of over 250 stores in key retail locations in New York with this immediate and turn-key opportunity. In each store the staff encouraged consumers to purchase any of the four participating Kraft products to receive a free $12 prepaid calling card. Markets New York 2004 -2006 Miami 2005 Chicago 2005

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