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News & Events RiverPoint Announces Partnership with Radian6 Chicago, IL (August 2, 2009) – RiverPoint Solutions Group LLC, an Systems Integration Consulting Firm providing innovative business solutions for associations, non-profits, and mid-market organizations, announced today that is has partnered with Radian6 Technologies to more closely observe conversations in the social media space. The Radian6 listening platform helps organizations understand how their brand is being talked about by members, customers, prospects, and influencers. “Social media and online communications are rapidly shifting best practices in online and relationship marketing," explains Paul Ernst, Vice President of RiverPoint. "Brands are no longer simply viewed through a single, corporate lens, but through the eyes of hundreds or even thousands of people online. That groundswell is changing how customers want to be communicated with, and by using Radian6 to stay immersed in the community, we're helping our clients adapt and evolve along with them.” Radian6 provides an comprehensive listening and engagement solution to monitor and analyze a variety of social media tools (blogs, forums, wikis, microblogging services, etc.), which allows users to track real-time conversations regarding their product and brand. It also enables users to determine which conversations are relevant and active, engage in dialogue with the community, and understand which sites and people are the most influential for their business. The results can then be used to help craft strategic decisions moving forward, and measure and analyze the impact of social media initiatives. “The social web is a constantly evolving ecosystem, and brands are being included in conversations even if they’re not consciously participating,” continues Ernst. “The business intelligence and actionable insights that are available through strategic social media monitoring and engagement are deep, organizations and their brands need the ability to both collect the conversation and contribute to it in a way that makes sense for their business. The Radian6 platform helps them do just that, across the entire enterprise.” RiverPoint's technology solutions transforms associations into customer-centric organizations by leveraging existing client data (demographic, transactional and online behavioral activity) with best-of-breed marketing automation, predictive and web analytics, and data visualization processes improving the overall effectiveness of customer-member marketing communications — enabling organizations to grow revenue, improve retention and maximize its customer lifetime value. RiverPoint will introduce Radian6 to its Association clients at the ASAE Annual meeting in Toronto, Canada, August 16th-18th in booth 1019 About Radian6 Technologies Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-ithappens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Workflow features also allow users across an enterprise and with their partners to efficiently and effectively track, manage and report on all social media engagements. Visit www.radian6.com for more information. About RiverPoint RiverPoint Solutions Group, LLC is an Enterprise Marketing Management systems integration consulting firm providing innovative business technology solutions that drive performance, increase operational efficiency and generate bottom-line results. We employ the best practices, technology and tools to deliver custom project management, enterprise marketing management and network support solutions, as well as providing the most qualified IT professionals and project teams. Our seasoned technology and process professionals apply their significant knowledge and expertise to ensure the success of mission-critical initiatives. With more than two decades of experience spanning multiple industries, RiverPoint has a depth and breadth of technology, project management and business acumen that few companies can match. RiverPoint is headquartered in Des Plaines, Illinois with branch office locations in Overland Park, Kansas and Omaha, Nebraska. Contact Russell Rosen RiverPoint Solutions Group, LLC 847.233.7645 rrosen@riverpoint.com ...back

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