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Recognizing that "exceptional" service takes on unique meanings for different customers is essential to ensuring customer satisfaction. One customer may regard "exceptional" service as automatically showing up at his facilities when his extinguishers are due for the required maintenance. While another customer may consider telephoning to set up an appointment before showing up at his facilities for annual maintenance as "exceptional" service. Still another may view courteous responses like "Yes Sir!" and "Thank you very much Mrs. Smith!" as "exceptional" service.To help remind us of the need to give each customer special treatment, we have a motto. The Illinois Fire Extinguisher Company, Inc. motto is "WE WILL TREAT EVERY CUSTOMER AS IF THEY WERE OUR ONLY CUSTOMER". Although our company continues to grow, it is entirely due to your satisfaction with our services.The idea, of course, is that if we only had one customer, we would have no choice but to provide them with "exceptional" service or go out of business. Though our customer list currently numbers in the thousands, we could easily lose each of them unless we continue to commit ourselves daily to this principle.

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