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From OnNetworks.com : "While pink fiberglass has been the mainstay of insulation for quite some time, newer, more efficient, and greener alternatives are widely available. Alex walks us through these alternatives: new types of batting (such as recycled denim), foam, and loose-fill (recycled paper cellulose). Alex talks to the providers of these alternatives to get the specifics on R factors, cost, durability and environmental impact. He also explores how insulation today can enhance air quality, seal the thermal envelope, and even add rigidity to a structure." FoamXperts Comment: This is an excellent video explaining the benefits and importance of environmentally-friendly insulation. Please note, the foam displayed is not our product, however most of the benefits mentioned do apply; additionally, our foam is actually itself eco-friendly, and it can be installed into existing walls.