Franchise Performance Group

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Joe Mathews, Founding Partner Founder of the Franchise Performance Group, has over 20 years experience with such national chains as Subway, Blimpies, Motophoto, and Entrepreneur’s Source. Mathews specializes in the area of franchisee recruitment, sales, and franchisee performance. He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executives). Mathews is author of two books, Street Smart Franchising with Don Debolt and Deb Percival and Meaning of Life Project. Paul Pieschel, Sr. Consultant Pieschel has over 30 years executive management experience and has held leadership roles in many high growth franchise systems. As VP of Human Resources for Progressive Industries, his management training program was so successful, Pieschel was featured in the book The Competence Connection, by Jay Hall. Progressive Industries purchased MotoPhoto. As VP of Franchise Development, Pieschel helped Motophoto to become the prem ier franchise in the photo industry. Under Pieschel’s leadership, Motophoto opened 400 units in 3 countries. Pieschel also served as Vice President of Franchise Development for The Entrepreneur’s Source and Decor & You. Thomas Scott, Sr Consultant Scott is an expert creating blogging, social media and PR campaigns designed to generate fully engaged franchise candidates, and recruit qualified franchisees. In addition, Scott is an experienced VP of Operations and Marketing who grew franchisees’ revenue 300% from 2004-2009 on this watch. While in charge of franchise development for Showhomes, Scott helped triple size of Showhomes franchise system through revamping Showhomesfranchise.com and creative use social technology and PR strategy. Scott began his career as a journalist and was twice nominated for the Pulitzer Prize. His work could be found in most US dailies and many magazines, including USA Today, New York Times, Wall Street Journal, and Elle Magazine. Michael Mudd, Sr. Consultant Michael is an expert in franchisee recruitment specializing in sales strategy, process design, lead generation, content development, training and franchise opportunity websites. Within five years as director of Franchise Development with Relax The Back and Nu Image MedSpa, Michael implemented and aligned a systematic sales process to generate $3.1MM in Franchise Fee revenue and an estimated $37MM royalty stream.

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