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IRI’s most recent investigation into the minds and habits of American beauty care shoppers reveals a highly complex market impacted by multiple trends simultaneously. While there are select uplifts in the market, with small pockets of recovery, there are still large groups of individuals experiencing economic turmoil, unemployment and a severe decrease in savings. Because these are the most personal of CPG products, there is an overlay of emotion that shapes the definition of value. Read the full report to learn more. Beer, Wine and Spirits in a Downturn Economy: Affordable Indulgence or Sacrificed at Check-Out? Date: September 22nd, 2009 Provided by: IRIThis IRI Point of View explores how this category’s shoppers have reduced or eliminated purchases and whether or not consumers consider alcohol an “affordable indulgence” on which they are willing to splurge. With the home once again the center of activity as consumers choose to increase their time off-premise with friends, the opportunity for beer, wine and spirits (BWS) manufacturers and retailers is wide open. At the most basic level, retailers and manufacturers must be cognizant of the fact that shoppers are still continuing to experiment with their lifestyle and shopping strategies in order to fulfill needs and save more money, but the victors in this category will identify new trends and leverage resulting opportunities before the competition. New Trends Give Healthcare Manufacturers and Retailers New Headaches. Date: September 22nd, 2009 Provided by: IRIThis IRI Point of View reveals profound and permanent changes in how Americans receive healthcare and how they buy and use their prescriptions, over-the-counter (OTC) medicines, and other remedies. From the budget-minded shopper and the changing U.S. population to increased government oversight, the healthcare industry in undergoing transformative changes on all levels. To survive this multi-faceted transformation, companies must be attuned to the shopper and changing American demographics, aware of government changes and regulations in healthcare, and innovate aggressively to avoid the dire consequences these changes present. Achieve Riskless Profits

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