Frownies

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Frownies were created in 1889 after Margaret Kroesen discovered that her daughter Alice, a concert pianist, had developed unsightly wrinkles and frown lines. With a desire to maintain her youthful beauty and stage presence, Mrs. Kroesen created Wrinkle Eradicators (as they were first called) by employing the basic principle of fitness to the muscles of the face. At the time, there was no thought of producing them for anyone else but herself and her daughter. But Alice, after using her mother?s amazing invention, was a living testimony, and it became clear that women and men everywhere could benefit from these Wrinkle Eradicators. Several years later, Mrs. Kroesen?s husband?s death made it necessary for her to enter the business world; she joined B & P Company (Beauty and Personality) as Managing Director. At the time, B & P specialized in barber supplies such as straight razors, razor straps and pomades. With the advent of the safety razor, sales lagged and profits dwindled, making the bankers who owned the company happy to accept Mrs. Kroesen?s offer to buy them out.

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