Fuessler Group Inc

Description

Montgomery Watson is a global environmental engineering firm with 3,200 employees in over 30 countries. Over a 10-year period, we worked with this firm providing a wide range of services. We have written over 100 major technical articles, op-ed pieces, and hundreds of press releases. The goal of this program is to maintain visibility in key client-read publications and to position the firm as a leading expert in all of its markets. Our efforts were focused both nationally and internationally.

Today, however, with 33 years of journalism, public relations and marketing communications experience behind him, he runs his own firm. Rolf has worked with, and managed projects for, more than 170 companies around the country. He has worked with engineering, architectural, construction, environmental, technology, healthcare, and law firms.

Harriman Associates, a 129-year-old A/E firm with headquarters in Auburn, Maine, needed to develop a new corporate identity and a flexible business development and marketing collateral system. The opening of a second office, in Connecticut, presented the right opportunity to create a new identity -- one that would project a strong, vibrant image of a regional firm. We conducted an extensive survey of Harriman's present and potential clients (over 60 telephone interviews) to examine the strengths and weaknesses of the firm's current image.

The Fuessler Group, founded in 1984, was the outgrowth of Rolf Fuessler's mid-life crisis. What was a dream became reality. And is now a successful consulting practice that survived the boom and bust cycles of the last two decades as a strong niche player with a varied portfolio of clients and work.

We are efficient. By staying lean, we provide the same comprehensive and strategic services at less cost than larger agencies.

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