Fuller's Music

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Fuller's Music is the oldest music store in North Carolina and is currently celebrating its 100th year of operation. Located since April 2001 at 2310 Trent Rd, New Bern, Fuller's Music House, was founded on September 5, 1905 when George R. Fuller decided to end his career as a traveling pump organ salesman based out of Savannah, Georgia. At the age of 25, he decided it was time to settle down and open his own music store. He chose New Bern after studying a Rand-McNally Road Atlas and figured with two rivers here, the fishing around New Bern had to be good. What better reason do you need? The business started by retailing pianos and pump organs from the back of a horse-drawn carriage as well as from its showroom in downtown New Bern. Later, with the advent of the phonograph, victrolas and records were added. When his older son Reid, an avid electronics buff, joined the firm, radios were added and later, televisions were sold. This diversification in product lines helped Fuller's Music survive the Great Depression--a feat that only a handful of music stores nationwide were able to accomplish. The business rented retail space at three different locations in downtown New Bern until 1924 when George Fuller decided to purchase the Citizens Bank building located at 216 Middle St. This site housed the business for the next 75 years. After World War II concluded, younger son Andrew joined his brother and father in the business...

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