Function Visual Strategies

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As a pioneer in insulated metal panel development for over 40 years, Metl-Span is dedicated to manufacturing and marketing increasingly innovative insulated building panel products. Serving the commercial, industrial and cold storage industries, the company provides energy efficient and cost-effective insulated roof and wall panels, which have been installed throughout the world.

As a pioneer in insulated metal panel development for over 40 years, Metl-Span is dedicated to manufacturing and marketing increasingly innovative insulated building panel.

It’s important to tailor any marketing approach to the specific product and company, but with over twelve years of experience in this market, we at.

Function: ha s been immersed in the building industry for more than 15 years, working with both manufacturers and the A+D community to create effective campaigns that drive specification. Through this industry knowledge comes the FORuM – a service that will revolutionize the way you initiate and carry out the product development process.

SITUATION As building codes continue to evolve, Sto works to develop products that meet the changing needs of the industry. One product designed to meet these needs is Sto’s new StoEnergy Guard™, an advanced cavity wall system. To introduce product, Function: worked with Sto to create a comprehensive product launch. Function: sat in on concept meetings in order to gain a better understanding of the product. And, using their extensive industry knowledge, Function: worked with Sto on everything from branding and messaging to trade show exhibits, sales presentations and training.

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