GRAPHICULTURE

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Cheryl is into interior design, folk and outsider art, eating cookies and travel. We asked Cheryl: Explain what embodies an ideal partnership between business and creative. \"There are many things that make up a successful client/creative partner relationship, but a big one is mutual respect. I\'m always impressed by a client who recognizes the value of what we can bring to their business. If they believe in their product and are deeply invested in it, then they do not want to short change themselves in terms of communicating their message and their image. Reaching out to the right creative partner is a smart move.\"

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