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Dallas - August 2010. Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the acquisition of its client, SFI-Gray Steel, Incorporated (SFI-Gray), headquartered in Houston, TX to Ryerson, headquartered in Chicago, IL. Financial terms of the transaction were not disclosed. SFI-Gray is a precision flame-cutting company specializing in the cutting of carbon and alloy steel plate. The company serves various markets including oil and gas as well as a variety of industrial applications. SFI-Gray was founded in 1992 when Steel Flamecutting and Gray Steel merged. "We are excited about the acquisition of SFI-Gray," added Phil Wylie, President of Ryerson's Southwest Region. "The business serves a diverse customer base and maintains an excellent mix of unique value-added processing capabilities. SFI also has a talented group of committed employees and great relationships with its vendors. Our strategic intention will be to invest in and grow the business in both the near- and long-term." Ryerson Incorporated, a Platinum Equity company, is a leading distributor and processor of metals in North America. The Company services customers through a network of service centers across the United States, Canada, Mexico and China. "This acquisition represents another step in Ryerson's ongoing initiative to expand our product and service offering in this important market. We believe that Texas and the Southwest U.S. will continue to grow at an attractive rate and we are excited about the opportunity to increase our presence there," said Matthias Heilmann, Ryerson's Chief Operating Officer. Managing Director, Thomas Staszak led Generational Equity’s deal team representing SFI-Gray Steel. “SFI-Gray Steel is an outstanding company that is an excellent addition to Ryerson’s strategic initiative to grow in the Southwestern U.S." said Thomas Staszak. About Generational Equity Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully. A unique, four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability combine to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business. Headquartered in Dallas, TX, Generational Equity has over 200 professionals in the United States and Canada. For more information, contact Rebecca Gruman at 877-213-1792 or info-us@genequityco.com Generational Equity's website is www.genequityco.com and their online newsroom can be found at www.gecpress.com .

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