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True Value Company (formerly known as TruServ Corporation) is a cooperative comprised of member owners who are entrepreneur-retailers. Ours is a "members first" focus. We are committed to empowering the independent retailer with complete retail solutions. True Value Company continues to set new industry and market standards by providing members with expertise in niche businesses, creative marketing and incentive programs, award-winning merchandising and technology, and quality training.The history of True Value began with John Cotter. Our founder worked in a retail store beginning at age 12 and built his experience over the next 32 years before creating Cotter & Company. He established the hardware co-op in 1948 with 25 retail members. In 1997, Servistar/Coast to Coast merged with Cotter & Company to form TruServ. In 2005, to leverage the strength and recognition of our leading consumer brand, TruServ was renamed True Value Company.

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