GfK Custom Research Inc.

Website Links

Description

Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

GfK UX Score - We evaluate three facets of user experience: task-oriented qualities, self-oriented qualities and aesthetic qualities. These dimensions provide a comprehensive view of both usability and user experience of your product.

GfK UX Strategy - Research user behavior early in the product and service development process to provide an Experience Blueprint.

How do you source accurate product data? You need accurate data that helps inform your customers about technical specifications and features of the products they want. You also need data that helps you sell more of what your customers want.

Fact sheet

Products & services