Global Coin-Op Equipment

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Today he is one of the people who seems to be enjoying the amusements profession. "It's a good business," he chuckles. "You can make money; the rewards are there if you are willing to work. It kills me to hear people say there is no product to sell. We have lots of great equipment; but you have to know the operator's business and his locations. If you make the right match of equipment to locations, revenues will definitely increase. No doubt about it. We are all working harder, sure. But that's what we have to do today. When I can come up with an approach that helps a customer make money, that's very satisfying. Finding good ideas and helping operators execute them is the exciting part." The secret of Global Coin-Op's success begins with McCaul's faith in the intelligence and professionalism of his customer base. "I have always believed that most operators are creative; they have to be," he declared. "That is especially true today, when we don't have that one obvious item you can put out 20 units and make a fortune. The better ideas I can come up with for my customers, the better off the customer will be -- and in the long term, the benefit will return back to me. I know my customers' operations and know what new games come out and where each piece will fit into their business. It's not just selling a product, it's selling an idea and a concept. I'm not just here to sell equipment...

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