Global Decision

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Description

Our philosophy is to provide quick-hit solutions measured in weeks, not months and years. We leverage existing in-house data and your existing software whenever applicable and minimize the use of expensive third-party software and hardware. Our approach creates competitive advantage for our clients.

From cable TV, to wireless phones, to internet access -- telecom is at the heart of consumer communication. While most consumers consider internet access a vital need, others are more willing to drop television services or land-based phone lines. Global Decision can help you respond to consumer need for more value. Our churn analytics and retention program determines which of your customers are most likely to jettison full or partial services.

As important as churn and customer retention are, top line revenue growth demands new customers and existing-customer upsell. For either of these approaches to be effective, it's crucial that your company is using analytically-driven methods. The days of making the same upsell offer to tens of thousands of customers without adequate control groups and back-end statistical review are over. Global Decision is an analytics company, so we can work with your existing print media vendor, graphics design team, or ad agency to increase the level of analytical rigor in your marketing efforts.

The restaurant industry is one of the most competitive in the world. New entrants pop up all the time; consumer tastes are constantly changing; competitors lure your guests with discounts and LTOs; and there is little political/legal friction to allow the industry to accrue excess profits. To survive requires great food, great service, and the ability to understand what's driving results in real-time.

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