Global Performance Media

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You also want to highlight that this customer, the one telling their story, is similar to your prospects. If your solution addresses large companies, highlight the size of your customer's company. If your solution helps entrepreneurs, highlight the fact that your customer is an entrepreneur. If your solution impacts only dairy farmers… you guessed it.

How you find your customers depends on how you sell to your customers. If you sell directly to your customers, either through a sales team or by yourself, you’ll have a great degree of access versus if you sell a product online or in a storefront where you do not meet your customer directly.

If you are active in social media, you might already have direct relationships with your customers, just not in person. You can reach out to people you interact with on Twitter/FB/Instagram directly or put together some type of contest to help you find the best customers. Since your customers will be in various locations, probably in places where you are not able to go directly, you might need to get creative on how to include them in your customer testimonial videos.

If you are thinking of doing your first video, I recommend starting small. This doesn’t mean putting up a 30 second video (see my earlier blog post, ‘The Optimal Online Video Length’) but it does mean thinking of creating video as something that evolves over time. Rarely will one company create one video that is the be-all-end-all of their video content. First of all, one video will not cover all your video needs. You may want to educate your audience on how to use your product by creating a use case video.

At Global Performance Media we are not only dedicated to creating beautifully crafted videos that share your story and connect to customers, but we are dedicated to taking the mystery out of what makes effective online videos work. This blog focuses on breaking down myths and false ideas about online video and sharing information on the strategies and approaches to what works. Online video is growing in importance for connecting to customers, partners and employees. As the online environment changes, we are here keeping our finger on the pulse of these changes and sharing our finding with you.

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