Goal Den Success

Description

Corporate Office 1071 Pemberton Hill Rd Suite 202 Apex, NC 27502 866.465.4451 Toll Free 919.303.3300 Office 919.303.3308 Fax Carl Ferland started his career with Denny's in 1973 in Ft. Lauderdale, FL. He started as a dishwasher, and then moved on to cooking for 2 years. Between 1975 and 1981, he was a manager, general manager, and general training manager for several high volume restaurants in the Ft. Lauderdale and Miami areas. In 1981, he was chosen to supervise the highest volume restaurant in the Company. This unique Denny's located on Miami Beach seated over 235 people, had an inside lounge as well as a pool bar. His experience and success there helped him reach one of his first major goals; he became an area supervisor over 7 Florida locations in 1983. Between 1983 and 1990, he supervised several different areas in Ft. Lauderdale, Palm Beach, Orlando and Daytona Beach. In March of 1990, Carl relocated to the Denny's corporate office in Spartanburg, South Carolina to become a Senior Operations Coordinator, reporting directly to the Vice-President of Operations and the Chief Operating Officer. Carl's position was a liaison between the field leaders and the various support departments at Denny's, Incorporated In 1994, he left Denny's, Incorporated after 21 years to become a franchisee of his first restaurant in Raleigh, North Carolina. Carl had missed the daily interaction between guests and employees and enjoyed getting to know his customers again. Within 2 years under Carl's leadership, the Raleigh restaurant's annual sales increased to $2M, almost double the $1.1M when he took over. Between 1994 and 2000, Carl opened or acquired 12 units in North and South Carolina and in 2005, he purchased an additional 8 in central Florida. Over the past 5 years, he has built or acquired several restaurants in Alabama, Tennessee, Georgia, North Carolina, South Carolina, and Florida, for a total of over 40 units in his franchise group. Carl stays connected to his business by being very involved in the day to day operations, from personally reviewing guest comments to monitoring daily sales and guest count figures. His hands-on approach, combined with the strong management team he has developed, has kept his franchise enterprise focused and able to grow quickly and successfully. He has always believed that, if he focused on getting the right people in his organization, the positive results would follow. Carl is a founding member and current board member of the Denny's Franchisee Association (DFA), and serves as the Chairman of the DFA's Operations Committee. The DFA provides representation and a unified voice for all franchisees by giving input and advice to Denny's, Incorporated when corporate decisions are made that affect the Denny's brand. Over the years, many employees have asked Carl, "How did you do it?" He offers the following basic values as the building blocks of his career. TREAT PEOPLE FAIRLY AND WITH RESPECT: Treat each other like family. We must look at both sides of every situation and assume value. Always do what is best for our guests, our people and the Company. Be straight forward with all your dealings, no hidden agendas.

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