Golden Lasso

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In fact, we’ll go one further by adding to his points #’s 3 & #4, as they relate to the difference between Firm and Agency. When we add depth to our bench through a strong network of trusted partners, many of which we have been working with for more than a decade, we are adding the best of breed, the right resources, the ones who are leading in their capacities – not just the one’s we have on staff.

What that means for our clients: You get what will work and drive home the idea, not just what an agency needs to deploy to keep certain divisions of their company busy and profitable. This applies for media purchasing, copywriting, strategy, web development, video and motion production, UI and UX design. Our firm is staffed with individuals dedicated to your needs, experienced in how to accomplish your goals, and held accountable to developing a strategy and managing the design thinking and execution.

Personally, I loved the message from the C-Level, paraphrased here: We know this constitutes significant change in how we sell our product. But the world has changed. There is not a future where these channels and technologies will not be a part of our systems of communication. We are here to build the bridge for you to help all of us succeed. That message, backed up with the work presented, is as true as it gets. Even for the most cynical of you who disagree with top-down approaches, had you witnessed what I did, what amounted to years of hard work, I believe you’d be ready to grab that flag and charge up that hill of change. Yet again, skepticism lingered. The kind that might lead to a continuance of that crusty old trend: Thanks for the help but I know our customers, and I’ll do it my way.

The publishing world is dying… oh, and long live publishing. It seems few industries face more uncertainty these days. Despite that, we’ve helped Copper Canyon Press, a not-for-profit press dedicated to keeping language vital, forge ahead by focusing on doing what it is they do best: the consummate editing and curation of poetry that invites readers to examine and contemplate ideas that have the power to change us all from within.

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