Goolara, LLC

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"Can you help me make money?" That is the first question any business will ask when considering purchasing your products or services. If you can't prove that, you're not going to make a sale. The very nature of B2B communications has a completely different feel than B2C. Business communications tend to be more technical and less flashy than the marketing sent to consumers. Personalized content becomes vitally important. Goolara Symphonie's advanced dynamic content and segmentation features can help ensure that the message each person receives matches their profile perfectly.

Goolara contractually requires all of our customers to authenticate that their lists are not rented or purchased lists, email append lists, or any other list that contains email addresses inappropriately derived. Our clients agree to provide us with the source of their email addresses, as well as supportive evidence defining how the list was derived and opt-in confirmation obtained. For specific details about Goolara’s policies, we suggest consulting our Hosting Agreement.

Even if you are only collecting data in the standard demographic categories (gender, age, state, etc.) this the pivot tables can help you better understand who is engaged with your emails. These broad categories hold a wealth of useful information for the savvy marketing professional. The ability to see how this information is trending and then modifying your efforts based on it might make the difference between an average campaign and great one. Best of all, Goolara Symphonie now lets you generate pivot reports for transactional email as well as for promotional email.

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