Grandall Distributing Co., Inc

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Description

Grandall Distributing Company, Inc. provides comprehensive coverage of the Mexican-Latin needs, currently servicing 1,500 stores in California. For a generation, Jose M. Granda, president and general manager, has been responsible for manufacturing, warehousing, and distributing Mexican-Latin products to a large, rapidly expanding and relatively neglected segment of California's population. His expertise, fitting the plan to the needs of the modern complete supermarket, is second to none. He is now being used extensively as chief advisor to many large companies in both the manufacturing and retailing areas. Tradition is uppermost (if mother used it, It's got to be good). For example, many old time home remedies are not readily available to them because they are not listed in the top selling items nationally. However, in the Mexican- Latin communities, they are still number one, and special trips are made to get these products where they are available. Why not at your stores? Mexican-Latin people find that their needs are not filled by the average Health and Beauty Aids departments. They buy brands that they recognize and know to be good. In many cases they are not able to read the directions or instructions on the new products. Mexican-Latins are the largest per capita users of creams, lotions, face make-up and hair goods in the United States. Your Health and Beauty Aid sections should be re-evaluated to contain additional items that are popular with these people, or a special section should be set up to contain a complete program. People feel comfortable and are loyal when you care about their needs. Don't go part way in serving your Mexican-Latin customers.

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