Great Outdoor Provision Co.

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Great Outdoor Provision Co.'s roots as a business go back to 1972. They go back much further if I waxed 'Southern' and talked about how the outdoors influenced my life. But as a business, it goes back to '72. One hundred twenty square feet in the back of a bicycle shop in Carrboro, NC, a stack of Svea 123's, a rounder of Mountain House freezedried ice cream and Turkey Tetrizzini, and a broken size run of Pivetta Muir Trail boots. Several risky moves later ("you shore goin' to loose your shirt, boy") and there was almost 1000 sq feet of space, three of us partners, and merchandise that was managed by optimistic purchase orders and wild, cash generating sales in alternating patterns. It sure was fun, with lots of interesting customers going on far out trips, really cool gear, and Christmas every morning when the UPS man brought us new inventory. We even had a backup diet of gourmet freeze-dried food when cash was scarce. The outdoor outfitting life was good.

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