Group Tour Magazine

Description

Group Tour Media began in 1980 with the publication of Shoreline Living & Visitors Guide, a magazine directed at showcasing West Michigan festivals, events, and businesses to thousands of area visitors. Two years later, the services of Group Tour Media were expanded to include the publishing of brochures and promotional materials. Following this expansion, a sideline motorcoach charter business was formed. Founder Carl Wassink and a partner purchased a few buses and developed a bus company named "Tulip City Charters." At this time the insurance industry was going through a crisis with huge rate increases and Carl was driving the buses every weekend. Through his travels he noticed a need for more and better information for the group tour planner. This realization inspired Carl to sell his motorcoach business and expand the publishing company. In 1987 the first edition of Michigan Group Tour Magazine was published. The 3,800 copies of the 16-page magazine, printed on tabloid-sized newsprint, were distributed nationwide. Shortly thereafter, Wisconsin Group Tour Magazine was launched. Both publications proved to be successful! A plan was established to cover the United States and Canada by means of regional editions within five years. Today, this plan has become a reality. Group Tour Magazine is currently publishing three editions: Western U.S. & Canada, Southeastern, and Northeast, The Heartland & Canada. ...

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