Growth Process Group

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Description

Growth Process Group performed a Sales Assessment for Quintessence Labs in early 2011. This highlighted our strengths and gaps to fill. Chuck DeVita has worked with us for the past year to prepare our company for entry into the North American market. He has helped us focus on clear Value Propositions, decide on Target Markets, determine Title Types to focus on and he managed the development of our North American web site. Chuck’s guidance has been extremely valuable.

Chuck DeVita founded and leads GPG. He has over thirty years of experience in Sales and Marketing management of enterprise technology solution companies. His experience spans a range of business solutions including: Enterprise Software and Software as a Service (SaaS), infrastructure, CRM, business intelligence, security, manufacturing software, supply chain, EDA, software development, and energy technology. He has developed regional and worldwide sales forces and has extensive international background. He led the growth of two startups and the turnaround of a public company.

A Value Proposition is a concise (quantified) statement of the Revenue Increase, Cost Reduction or Control Improvement that your solution provides your customer. If you can’t quantify the value you provide, you probably don’t have a viable business that will survive.

Enterprise Solution providers need to sell on the Value (including TCO) for your customer provided by your SaaS solution. Enterprise customers want to implement solutions to their acute problems at reasonable business risk.

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