Gulf Direct

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Description

If you run B-to-C campaigns and already have home addresses, we can match those records back to demographic data in order to help you better understand your customers. If you have a retail operation, we can work with your credit card company to get non-financial contact information captured from your processor and then append the appropriate business intelligence to each record. If you sell to other businesses, we have extensive experience in building B-to-B prospect and customer marketing databases (see case study); we can easily do the same for your company.

Compiling your own database with customer lists is the best starting point for B-to-B campaigns. From there, campaigns should generate new contact data with each “cycle” of the campaign, injecting more and more prospect data with each “loop cycle”. In effect, your campaign should clean contact and business site information as it generates leads to your sales teams, essentially paying for itself as you develop the best prospect list among all of your competitors. Outbound Telemarketing (OTM) can play an important role in generating leads as well as cleaning prospect data.

Gulf Direct was founded in January of 2002. In its seven plus years of operation, the firm has executed numerous direct marketing campaigns for small and mid-size firms, while providing a full roster of database management services for large regional firms and federal political campaigns nationwide. In the past two years, Gulf Direct has served as the prime project manager on several multi-million B-to-C campaigns for large publicly-held technology firms. Throughout its history, Gulf Direct has produced both online and offline marketing communications for its clients.

Gulf Direct has experience in building prospect and customer databases from scratch as well as standardizing and appending existing ones with external data sources. Whether your target audience and customer files are business-to-business (B-to-B) or business-to-consumer (B-to-C), Gulf Direct can help you drive incremental sales by making sure your database is maximized for effectiveness.

Gulf Direct helps its clients capture, upload and update customer and prospect information in their respective marketing databases. The challenge for many businesses is the actual exporting of customer information from their order management systems. Regardless if your order system is windows-based or proprietary, Gulf Direct has most likely seen a situation similar to yours. We’ll find a solution by working with one of our strategic alliance partners, whom we will deploy according to their specialty and your business need.

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