Hansa

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Hansa Group of India, is built on a legacy of over three decades of experience. Industry expertise includes Technology, Financial Services, Media, Telecom, Consumer Products, Restaurant and Retail, and Healthcare. Domain specialties include: customer experience and advocacy, brand strategy, and product and process innovation; sustainability and the psycho-economics of “green ”; and thought leadership for conducting business in emerging markets. Peter F. Drucker, perhaps the quintessential management thinker of the 20th century, famously said "There is only one valid definition of business purpose: to create a customer...It is the customer who determines what a business is. Is is the customer alone whose willingness to pay for a good or for a service converts economic resources into wealth, things into goods. What the customer buys and considers value is never just a product. It is always a utility, that is, what a product or service does for him." At HansaGCR, we think Mr. Drucker is right: the customer is the epicenter of the business. That's why we have focused our firm on customer experience research and related consulting. We help our clients improve their business results by answering three kinds of questions: -current situation with our customers and non-customers and why? What motivates customers and non-customers to buy from and form relationships with us or our competitors?

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