Happy Hours

Description

Honestly, wouldn’t you rather be somewhere else right now? Someplace intriguing, like Martinique, Jamaica or on the beaches of Barbados? Perhaps lounging about in Nassau or soaking up the rays in Aruba? The allure of the islands is nearly irresistible and a perfect tonic for those of us who long to escape the day-to-day. It’s why Gauguin ran off to Tahiti.“Not everyone can jaunt off to the Caribbean, but sipping a fine old rum may be the next best thing,” says Tony Moreno, national sales director of Todhunter Imports, Ltd., importers of Cruzan rum. “There is a cachet surrounding rum. They are made in exotic places, and imbued with rich aromas and rich, captivating flavors. And that’s exactly how they should be marketed—as a romantic adventure in a glass.”Añejo rums are poised to be the next megatrend in the beverage business. Smooth and luxurious, aged rums have more in common with a cognac or sherry than they do with their unaged counterparts. They are elegant, sophisticated spirits best appreciated in a brandy snifter.

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