Hco Strategies

Description

Healthcare is changing. Perhaps you are experiencing it first hand. HCO Strategies assists physician groups, hospitals, health systems, academic medical centers adapt to emerging trends through strategic planning, business development and marketing services. Our expertise spans more than 25 years in cities across the nation. If you need to analyze and synthesize your market, grow a medical practice, launch a specialty center, re-engineering business development and marketing strategies or strengthen a brand, contact HCO Strategies for project or long-term services. Journalists seeking background/comment on healthcare and business, the push for broad-based quality or emerging healthcare trends, click here . Leveraging clinical information, demographic and segmentation mapping, competitor analysis and statistical modeling, we estimate the demand for a health service or location. This is especially useful before developing a strategy for an expensive facility or expanding an existing one. This is also insightful in determining if your existing service is underperforming. What course should you chart? How are you going to respond to competitor's actions? Strategic plans provide a framework for moving forward, from how to make the decision on how to proceed to the actions that need to be taken. HCO strategies' collaborative and integrative processes are designed to work with your cross-functional teams (physicians, department managers, senior management and board). Our plans are realistic, presentatable to the highest management levels and implemented by your internal personnel, HCO Strategies or as a combined effort. Business development activities are fundamental to success. HCO Strategies will identify potential physician and strategic business partners, provide initial negotiation with third parties or flesh out the businesses' internal components from new physician specialists or patient flow to staffing projections. Business plans are developed and implemented through collaborative efforts with clinicians, directors, and physician and senior leadership. This integrative approach in business development synthesizes data-driven market/competitor analyses while applying intuition and creativity. Organizations find this especially useful when your senior-most executives are already pressed for time. HCO Strategies provides that necessary, strategic partnering. Marketing plans are the framework for an integrated document covering strategy, marketing communications, public/media relations, internal communications and critical tactics for success. Modeling is built to measure "ROSI - Return on Strategic Investment (s)", ensuring that dollars allocated for marketing plan implementation give you the desired results. Marketing outlines can be implemented by internal personnel, by HCO Strategies' team members or jointly. Marketing communications is an outgrowth of strategy. Eliminate the difficulties in message creation, ad/pr planning, and negotiations with printers and media by having the experienced HCO Strategies team shape your message and create your materials. Services include comprehensive marketing communication plans, branding, and service-specific communications to consumers, physicians and employers. Don't let the ball get dropped while an executive in strategy, business development or marketing is being recruited and hired. HCO Strategies believes that "Progress through Process" is critial in keeping initiatives on track during the recruitment period. Leverage the expertise of HCO Strategies to assist in reviewing decisions that need to be made, make objective recommendations and manage projects in the interim. HCO Strategies' Principal Cyndi L. Nidiffer is a nationally recognized expert in healthcare strategy, business development and marketing. She has almost 30 years experience which included senior positions in a multi-location medical practice and several integrated health systems. Nidiffer's driving interests are emerging trends and strategic solutions. Cyndi is a founding member of The Executive Strategy Cluster, a national organization that studies emerging HC trends. She often works with journalists who need background on the hospital industry and trends that impact healthcare as a business. Read examples from 2005 media here . Nidiffer directs an experienced group that flexes to meet a client's specific challenges. Tell us more about what you need accomplished here . Hello. I

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