Headstream Asset Management LP

Description

BBC We run the Strictly Come Dancing online press office and are supporting the 2009 series with a comprehensive digital PR and social media optimisation campaign.The Body Shop We manage The Body Shop’s outreach programme to beauty bloggers on an ongoing basis; coordinating and managing events, distributing bespoke content and initiating product reviews for new launches. We have also worked on a number of publicity campaigns for worthy causes such as Stop Violence in the Home and MTV Get Lippy, creating and seeding Facebook applications.L’Oreal We work with L’Oreal to provide digital PR and social media marketing support for new product launches. Activity includes publicity, promotions, brand partnerships, community marketing and blogger outreach and events.Gap We are working with Gap to promote their 40th anniversary pop up store with niche sites, fashion forums and blogs, driving traffic and raising awareness of www.gap1969.com.Paramount Pictures We act as lead agency for online promotions and partnership negotiations for Paramount’s theatrical releases.Samsung We have worked with Samsung since early 2008, managing blogger outreach activity and social media optimisation for products across mobile phones, cameras and sponsorship.Activision We’ve worked with Activision since 2004 on titles including Tony Hawk, Call of Duty, Guitar Hero and Modern Warfare. Our support has included a pan-European widget seeding campaign for Guitar Hero Greatest Hits, Twitter development and MySpace activity for Guitar Hero World Tour, and ongoing online monitoring and analysis across all core titles.McLaren We’re supporting McLaren Automotive with social media optimisation and online monitoring and evaluation.Bacardi We’re working with Bacardi to monitor conversations around the brand to gain better understanding of their target audiences and markets.NHSBT We help NHS Blood and Transplant raise awareness of the issues surrounding organ donation and encourage people to join the organ donor register.Maybelline We are working with Maybelline New York on a number of activities including publicity, promotions, brand partnerships, community marketing and blogger outreach. We are also coordinating and managing a blogger event to promote Pulse Perfection and the new lip range, Color Sensational.WKD We work with WKD to build awareness of campaigns through social media platforms. We’re also supporting WKD and other Beverage Brands products in a comprehensive digital and social media audit.Warner Bros We have supported a number of theatrical film releases for Warner Bros, using brand partnership and promotional tactics to elevate the campaign online.Nexon We support Nexon by undertaking European PR and social media activity for their online games.UKTV Headstream works with UKTV across a number of their channels including Watch, Blighty, Alibi and G.O.L.D.EMI Classics We work with EMI Classics on a regular basis, taking classical music to a mainstream audience by promoting new album releases within relevant sites and blogs.

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