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With ten years, over a million members, and almost 6 million pounds lost, eDiets has seemingly become the internet's hottest diet site. This is probably due to the reliance of the stability and proven nature of existing weight-loss programs. There is a wide variety of offerings in the diet category, including eDiets Weight Loss Diet, Slim Fast Optima™ Diet, Eating for Life™, Mediterranean Diet™, and many more. Originally focused on diet alone, the site has expanded to include a fitness component. Membership helps you determine which already proven diet is best for you, and provides you with a fitness program that will fit your lifestyle and interest. Membership is required but there are at least 8 choices for membership, ranging in cost from $1/week for the eDiets support program to $4.99/week for the Diet, Fitness & Recipe Club. In between is the any combination of diet, recipe and fitness memberships ranging from $2-3.99 per week. The strength of eDiets is in their personalized (although algorithmic rather than human-based) diet assessment. You fill out a diet profile, which takes into consideration your current weight, health, nutrition needs, and exercise preferences. eDiets will then provide you with the diet(s) that best fit your desired weight loss and lifestyle. Once a weight-loss plan is established, eDiets has the tools to help you start and maintain that specific diet. They have also introduced the Healthy Living Program, which provides prepared meal plans for dieters with specific needs, such as vegetarians, high cholesterol, hypoglycemia, heart disease, lactose-intolerant, and more. The one downfall of this site is that it tries to be all things to all people, and in doing so it can be difficult to navigate around and understand everything, like it would be with one single diet. There are no storefront eDiets centers, as everything is done online. But the site does provide assistance in the form of support boards, forums, and live chats. You can order food, meals, supplements, and even fitness DVDs and accessories. There is opportunity to ask a dietician or trainer specific questions, and the site provides recipes, a dining-out guide, and even workout music choices.

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